At its inception, the Tea Party embraced a platform emphasizing fiscal restraint, lower taxes, exclusive patriotism, and criticism of the Obama administration. This framing occupied a nearly empty discursive space within conservative grassroots activism. It combined the efforts of an anti-tax, anti-spending message that had been cultivated by elite conservative groups with genuine grassroots activism aimed at undermining the Obama presidency. The resonance of such claims was in part responsible for the Tea Party’s early success. This chapter traces the evolution of Tea Party discourse between 2009 and 2018 using a unique sample of 91,874 blog posts written by leaders and activists. Over time, the Tea Party’s tightly coherent messaging began to erode as Obama was reelected and the economy slowly began to recover from the Great Recession. Soon, Tea Party activists began to follow along with the flow of the broader conservative dialogue, thereby blurring the clarity of the original Tea Party message. We refer to this process as discursive demobilization, which helped further hasten the Tea Party’s decline.

When fierce insurgencies such as the Tea Party emerge, they are often considered spontaneous and unpredictable. Over time, sudden bursts of social movement mobilization are typically traced to long arcs of activism that had finally come to fruition. Chapter 2 theoretically contextualizes the decades of conservative activism that ultimately gave rise to the Tea Party. To develop our theory of the Tea Party’s emergence, maturation, and decline we describe 1) the decades of elite-driven efforts to mobilize grievances among White Christians; and 2) the suddenly imposed facilitating conditions stemming from the Great Recession, and status threats linked to the election of Barack Obama. Together these factors produced the perfect interpretive moment that set the Tea Party in motion. To account for the Tea Party’s trajectory and ultimate decline, we focus on the role of its diffuse mobilizing structures, which minimized coordinated event planning and networking between chapters. Also, the hollowing out of American political parties allowed an insurgency like the Tea Party to make rapid inroads that ultimately shaped the Republican Party’s platform.

After its emergence in 2009, the Tea Party rapidly became a significant force in American politics. Yet, by 2014, multiple signs pointed to a significant decline in activism. What happened to the Tea Party? This chapter provides an overview of the Tea Party, its activities, and central actors, followed by a summary of our theoretical approach to understanding the movement. The chapter also details the main research questions and provides chapter summaries. The Tea Party is characterized as an insurgent social movement that was split across three main actors: elite conservative groups that facilitated the Tea Party’s emergence, grassroots activists who staged protests and founded local chapters, and Republican politicians who gave voice to the institutionalized faction of the movement.

On April 15, 2009, 1,022 Tax Day Tea Party rallies took place across the US. These rallies were transformative for the Tea Party and served to put the insurgency on the national stage. Soon after April 15, local Tea Party groups began appearing across the country. By the end of 2009, 743 local Tea Party chapters had come into existence. This chapter develops an explanatory account of the earliest wave of Tea Party protests and the early risers that followed. We emphasize the dual importance of material threats brought about by the Great Recession, and status threats linked to a perceived decline in social power among White conservative Christians. Our results show that the Tea Party was set in motion by powerful, well-resourced conservative groups. The groups honed the Tea Party’s message and built an online infrastructure allowing any potential activist to stage a rally or form a local Tea Party group. The grassroots expansion of the Tea Party took off and became the public face of the insurgency. Tea Party activism was most intense in communities with higher levels of both material threats and status threats.

Despite the initial high-profile burst of public protest in 2009, Tea Party activism declined quickly and never returned to its initial level or ferocity. At its peak, the insurgency turned out more than one million supporters at protests staged on April 15, 2010. This chapter utilizes a systematic sampling of 19,758 Tea Party gatherings between 2009 and 2014. We distinguish between protests, meetings, awareness events, and political events, and analyze the rise and rapid decline of the Tea Party’s patterns of local activism. The Tea Party quickly moved away from staging public protests, and instead, focused their efforts on hosting what we call maintenance events, especially monthly or biweekly chapter meetings. We link the swift decline of Tea Party protest to three factors. First, we emphasize the role of activist burnout and activist disillusionment with protest’s effectiveness. Second, we identify an astounding decline in media attention to Tea Party protests after 2009. Last, we highlight the widespread belief held by many Tea Party activists that the Internal Revenue Service had directly targeted local groups.

The Tea Party’s local chapter network played an essential role in the insurgency’s momentum, but almost no research has examined these groups beyond accounting for their emergence. This chapter focuses on the external factors related to Tea Party organization building and maintenance. Using web crawlers and newspaper data, we analyzed the trajectory of the 3,587 local Tea Party chapters that had collectively embodied the insurgency, emphasizing when chapters were formed, how long they survived, and when they stopped showing any signs of organized activity. Between 2011 and 2012 – the peak years of the Tea Party’s organized activity – more than 2,000 chapters were active. Beginning in 2012, chapters began to disappear. By the end of 2014, less than 10% of all Tea Party groups showed any signs of activity. The decline of local Tea Party groups is associated with lowering material threats as the economy slowly recovered from the Great Recession. At the same time, status threats help account for the persistence of Tea activism. The election of politicians affiliated with the Tea Party had little impact on local chapter survival.

After 2014, the Tea Party began reverting back to its elite origins, as grassroots activism mostly disappeared and politicians aligned with the insurgency left office. This chapter describes the major synthetic conclusions of our book, and the current state of the Tea Party insurgency. Overall, we argue the Tea Party followed a top-down, bottom-up, and then top-down trajectory. Our research underscores the importance of understanding how economic threats motivate conservative activism, as well as the enduring importance of the choices that activists make about mobilizing structures to sustain their activism. The diffuse, decentralized mobilizing structures built by Tea Party activists were similarly selected by progressive movements, such as Occupy Wall Street and Black Lives Matter. As a result, the lessons drawn from the Tea Party may apply to other recent waves of mobilization.