We examine how adding an Attractive but Unattainable Alternative (AUA) to a set of available but less attractive alternatives influences evaluations of near vs. distant future sets of alternatives. According to Construal Level Theory (Liberman & Trope, 2008) including an AUA would decrease the attractiveness of near future sets, but may increase the attractiveness of distant future sets. In four studies participants imagined a choice situation with three alternatives. For some participants a fourth alternatives was added, which was attractive but unattainable. Half of the participants in each condition imagined making a decision in the near future whereas others imagined making the decision in the distant future. Participants then evaluated the attractiveness of the entire set of alternatives, as well as of each alternative separately. We examined choices between jobs, computers and roommates. The last study examined negotiations with the landlord about an apartment. Consistent with our hypothesis, an AUA increased the evaluation of the distant set and decreased the evaluation of the near set.

Which statement conveys greater risk: “100 people die from cancer every day” or “36,500 people die from cancer every year”? In statistics where both frequencies and temporal information are used to convey risk, two theories predict opposite answers to this question.

Construal level theory predicts that “100 people die from cancer every day” will be judged as more risky, while the ratio bias predicts that the equivalent “36,500 people die from cancer every year” will result in higher risk judgments. An experiment investigated which format produces higher risk ratings, and whether ratings are influenced by increasing the salience of the numerical or temporal part of the statistic. Forty-eight participants were randomly assigned to a numerical, temporal or control salience condition, and rated risk framed as number of deaths per day or per year. The year format was found to result in higher perceived risk, indicating that the ratio bias effect is dominant, but there was no effect of salience.

Business ethics research has long been interested in understanding the conditions under which ethical consumption is consistent versus context-dependent. Extant research suggests that many consumers fail to make consistent ethical consumption decisions and tend to engage in ethical decisions associated with ingroup (vs. outgroup) identity cues. To fill this gap, four experiments examine how construal levels moderate the influence of ingroup versus outgroup identity cues in ethical consumption. The studies support the contention that when consumers use concrete construal to process information, they will focus on ingroup cues and make ethical consumption decisions that are aligned with ingroup biases. However, when consumers use abstract construal, they will act more consistently with their inner goals rather than focusing on ingroup and outgroup cues. Social goodwill, which indicates desires to give back to society, is identified as mediating the effects. The findings have important implications for ethical consumption and social influence literature.

In recent years, scientists have increasingly taken to investigate the predictive nature of cognition. We argue that prediction relies on abstraction, and thus theories of predictive cognition need an explicit theory of abstract representation. We propose such a theory of the abstract representational capacities that allow humans to transcend the “here-and-now.” Consistent with the predictive cognition literature, we suggest that the representational substrates of the mind are built as a hierarchy, ranging from the concrete to the abstract; however, we argue that there are qualitative differences between elements along this hierarchy, generating meaningful, often unacknowledged, diversity. Echoing views from philosophy, we suggest that the representational hierarchy can be parsed into: modality-specific representations, instantiated on perceptual similarity; multimodal representations, instantiated primarily on the discovery of spatiotemporal contiguity; and categorical representations, instantiated primarily on social interaction. These elements serve as the building blocks of complex structures discussed in cognitive psychology (e.g., episodes, scripts) and are the inputs for mental representations that behave like functions, typically discussed in linguistics (i.e., predicators). We support our argument for representational diversity by explaining how the elements in our ontology are all required to account for humans’ predictive cognition (e.g., in subserving logic-based prediction; in optimizing the trade-off between accurate and detailed predictions) and by examining how the neuroscientific evidence coheres with our account. In doing so, we provide a testable model of the neural bases of conceptual cognition and highlight several important implications to research on self-projection, reinforcement learning, and predictive-processing models of psychopathology.

This paper considers the implications of construal level theory in the context of survey experiments probing foreign policy opinion formation. Psychology research demonstrates that people discount the long-term consequences of decisions, thinking about distal or hypothetical events more abstractly than immediate scenarios. I argue that this tendency introduces a bias into survey experiments on foreign policy opinion. Respondents reasoning about an impending military engagement are likelier to consider its costs than are those reasoning in the abstract hypothetical environment. I provide evidence of this bias by replicating a common audience costs experimental design and introducing a prompt to consider casualties. I find that priming respondents to articulate their expectations about casualties in a foreign intervention reduces support and dampens the experimental effect, thereby cutting the estimated absolute audience cost substantially. This result suggests a gap between how survey respondents approach hypothetical and real situations of military intervention.