The public history movement in North America that was born amid the academic job crisis of the late 1970s aspired to a radical reformation of professional history’s audience from an inward focused conversation among professionals to one working with government and corporate institutions and in dialogue with the public. This essay focuses on the institutional evolution of the National Council on Public History (NCPH) to illustrate the unexpected, but not entirely unpropitious outcome that flowed from the failure of the organization’s original goals. How that movement failed and what it succeeded in creating may hold useful lessons for the contemporary public humanities campaign. In the late twentieth century, the public history movement failed to bring about a major reorientation of professional and academic history. In the attempt, however, it created an off shot of public history as one of a number of new but distinctly separate fields of academic historical practice. Unexpectedly, public history became a new academic specialty alongside other new fields from that era: native American history, environmental history, and gender history.