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The Cooperative Extension System plays a critical role in the tripartite mission of the land-grant university system – serving as a means of disseminating research findings generated in universities and research centers for the direct benefit of people of the community in which it is embedded. Rooted in agricultural education and initially focused on supporting well-being among residents of rural communities, Extension has evolved to address the needs among the country’s changing demographic. In this chapter, we will provide an overview of demographic changes that have had important implications for Extension programming; describe examples of federal, state, and regional initiatives that address new challenges and meet the needs of a rapidly diversifying audience base; as well as highlight current gaps and areas that need further attention. We end the chapter by proposing future directions in Extension programming to better address the needs of diverse populations.
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