In this paper, we give exact solutions for the convective viscous Cahn--Hilliard equation. This equation with a general symmetric double-well potential and Burgers-type convective term was introduced by T. P. Witelski (1996 Studies in Applied Mathematics96, 277–300) to study the joint effects of nonlinear convection and viscosity. We consider this equation with a polynomial, generally asymmetric potential. We also consider both Burgers-type and cubic convective terms. We obtained exact travelling-wave solutions for both cases. For the former case, with an additional constraint on nonlinearity and viscosity, we also obtained an exact two-wave solution.