Chapter 2 analyzes how both patent companies used the duopoly to intensify consumer demand through the complementary strategies of engineered scarcity and manufactured prestige. In addition to limiting the number of theatres operating in London, the patentees designated two-thirds of the auditorium for those wealthy enough to spend discretionary income on vastly increased ticket prices. In their pursuit of prestige, the companies also imported various French repertory practices, such as later curtain times and long runs, that did not map well onto the traditional six-day-a-week English performance calendar. Additionally, the early Restoration practice of mounting a pre-1660 repertory, owing to the lack of new playwrights, became an ingrained habit. The resulting repetition within the dramatic repertory failed to realize the box office magic sought by management: premieres of new plays were few and revivals of old plays many, to the consternation of spectators and playwrights alike. To flourish, the Restoration companies needed to offer a varied dramatic repertory that was both affordable and accessible to a large swath of Londoners.