In Apple CEO Tim Cook's keynote speech at the Chinese government's 2017 World Internet Conference, he extolled the values of “Privacy. Security. Decency” (Apple Newsroom 2017). The last two terms, “security” and “decency,” have long been closely associated with Chinese government efforts to control the Internet. Indeed, in 2017 Apple agreed to turn over user data to Chinese government servers and start a Chinese provincial government-run data storage center. Yet in 2015, Apple refused to turn over the passcode for one user in the United States during the FBI investigation following the San Bernardino terrorist attacks. The company's different policies in the United States and China relate directly back to Apple's concern for market share and access.