Our study of entrepreneurial engagement within a depleted New Zealand community contributes to understanding the role of place and legitimacy in entrepreneurial practice. General decline characterised Stanton until a newcomer entrepreneur started several businesses that rejuvenated the town. She became a local economic hero to many stakeholders; but others deployed social narratives of place that drew on different values. Our analysis of interactions shows how perceptions of place legitimise or vilify and we demonstrate how place intercedes upon economically generated legitimacy of entrepreneurial practice. Social constructions of place and notions of embeddedness influenced this entrepreneurial enactment. Conceptually, we challenge ideas about universal legitimacy ensuing from economic entrepreneurial benefits. Our theoretical contribution offers socio-spatial propositions for understanding entrepreneurial legitimacy through place.
