Contemporary life has become deeply entangled with the digital. Every day, huge quantities of data, or digital artefacts, are generated. To date, the archaeological study of these artefacts has been limited, its potential demonstrated by a few initial studies and, more recently, the emergence of archaeogaming. If archaeology seeks to understand human culture, however, the study of these digital artefacts must become mainstream. This will require collaboration with computer scientists to bring an archaeological sensibility to understanding the virtual. Ultimately, the aims and methods required resemble those that archaeologists have already developed, but require a change of mindset if they are to be widely deployed for the study of digital artefacts.