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1 - What We Mean When We Talk about the Cultural Landscape
Miriam J. Johnson, Oxford Brookes University
Book:

The Power of Brand Ownership

Published online:

14 January 2025

Print publication:

23 January 2025, pp 6-26
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Summary

This chapter first considers the evolution of the concept of the ‘cultural landscape’, expanding from its traditional connection with physical geography and heritage to a broader humanities-based discourse. It examines the interactions among landscapes, societies, and their collective memories, illustrating how these connections transcend geographical boundaries and historical epochs. The chapter underscores the shift towards a landscape culturalism that acknowledges the symbiosis between digital and physical landscapes, which influences cultural and individual identities. In presenting the cultural landscape as a dynamic space where organisations, societies, and consumers’ perceptions vary based on temporal and cultural contexts, it proposes a framework for understanding how brands interact within this landscape, influencing consumer behaviour and the construction of cultural identity both in physical and digital spaces, including digital cities and suburbs.