We discuss a variety of methods for quantifying categorical multivariate data. These methods have been proposed in many different countries, by many different authors, under many different names. In the first major section of the paper we analyze the many different methods and show that they all lead to the same equations for analyzing the same data. In the second major section of the paper we introduce the notion of a duality diagram, and use this diagram to synthesize the many superficially different methods into a single method.

A discussion of alternative constraint systems has been lacking in the literature on correspondence analysis and related techniques. This paper reiterates earlier results that an explicit choice of constraints has to be made which can have important effects on the resulting scores. The paper also presents new results on dealing with missing data and probabilistic category assignment.

This study formulates a property of a quantification method, the principle of equivalent partitioning (PEP). When the PEP is used together with Guttman's principle of internal consistency (PIC) in a simple way, the combination offers an interesting way of analyzing categorical data in terms of the variate(s) chosen by the investigator, a type of canonical analysis. The study discusses applications of the technique to multiple-choice, rank-order, and paired comparison data.

The proposed method handles the classical method of reciprocal averages (MRA) in a piecewise (item-by-item) mode, whereby one can deal with smaller matrices and attain faster convergence to a solution than the MRA. A new concept “the principle of constant proportionality” is introduced to provide an interesting interpretation for scaling multiple-choice data á la Guttman. A small example is presented for discussion of the technique.

A method for structural analysis of multivariate data is proposed that combines features of regression analysis and principal component analysis. In this method, the original data are first decomposed into several components according to external information. The components are then subjected to principal component analysis to explore structures within the components. It is shown that this requires the generalized singular value decomposition of a matrix with certain metric matrices. The numerical method based on the QR decomposition is described, which simplifies the computation considerably. The proposed method includes a number of interesting special cases, whose relations to existing methods are discussed. Examples are given to demonstrate practical uses of the method.

Dual scaling (DS) is a multivariate exploratory method equivalent to correspondence analysis when analysing contingency tables. However, for the analysis of rating data, different proposals appear in the DS and correspondence analysis literature. It is shown here that a peculiarity of the DS method can be exploited to detect differences in response styles. Response styles occur when respondents use rating scales differently for reasons not related to the questions, often biasing results. A spline-based constrained version of DS is devised which can detect the presence of four prominent types of response styles, and is extended to allow for multiple response styles. An alternating nonnegative least squares algorithm is devised for estimating the parameters. The new method is appraised both by simulation studies and an empirical application.

In quantifying categorical data, constraints play an important role in characterizing the outcome. In the Guttman-type quantification of contingency tables and multiple-choice data (incidence data), the trivial solution due to the marginal constraints is typically removed before quantification; this removal, however, has the effect of distorting the shape of the total space. Awareness of this is important for the interpretation of the quantified outcome. The present study provides some relevant formulas for those cases that are affected by the trivial solution and those cases that are not. The characterization of the total space used by the Guttman-type quantification and pertinent discussion are presented.