How ambitious are MPs in European parliaments and how does progressive ambition affect their strategies? We argue that progressively ambitious members of parliament try to generate individual visibility and seek the support of party leaders who decide on promotion while at the same time ensuring reelection by adjusting to electoral system incentives. Using novel data from a 15-country MP survey we show that progressive ambition is widespread in Europe and Israel. As hypothesized, progressively ambitious MPs are more likely to favor personal rather than party-centered electoral campaigns and to address the national or regional party leadership instead of their local party. Electoral system features and party ideology also have the theoretically expected effects.