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  • 6 - Elite Universities as Luxury Brands

  • from Part II - Local and Global Dimensions
  • Edited by Mario Biagioli, University of California, Los Angeles, Madhavi Sunder
  • Book:
    Academic Brands
    Published online:
    22 July 2022
    Print publication:
    21 July 2022, pp 103-124
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  • Summary

    The 2019 college admissions bribery scandal revealed uncomfortable truths about elite higher education and its conspicuous consumption. In this chapter, I explore the legal implications of treating higher education as a luxury good reflecting wealth and status. Like luxury goods companies, elite universities are regarded as owners of luxury brands. Just as companies such as Louis Vuitton, Ferrari, and Hermès own brands that enjoy a high level of exclusivity and serve conspicuous consumption, so too do elite universities. In the minds of many, Harvard, Stanford, and Yale are analogous to Louis Vuitton, Ferrari, and Hermès. This “luxurification” of higher education, however, perpetuates class division and violates the right to education.