What motivated right-wing and conservative parties to endorse a policy of land expropriation and redistribution in Brazil? I argue that urban-dominated right-wing parties endorsed agrarian reform in order to: (i) reduce crime in wealthier metropolises by reversing rural–urban migration; and (ii) gain competitive advantage against left-wing challengers. To test this argument I conduct process tracing, analysing over 500 elite statements about agrarian reform, drawn from archival, interview and survey data. In addition, I model land expropriations at the municipal level and show how right-wing administrations disproportionately expropriated land in the states of origin of migrants and, within those, in localities where the Left was more competitive. My results portray how two externalities of inequality – crime and competition with the Left – motivated conservative support for agrarian reform in Brazil.