Least cost feed mix by linear programming (LP) is a standard economic analysis in the poultry industry. A significant body of nutrition knowledge is now contained in the constraint set of industry LP models. This knowledge might be merged into an improved economic model that contains production response information. Analysis using a quadratic programming model indicated that a leading broiler firm could have improved economic efficiency by increasing protein density and reducing energy density of broiler finisher feed. If applicable industry wide, similar savings could be as high as $120 million per year.