In the automotive industry, non-asbestos based components, such as brake pads, have beenin high demand due to environmental and human health concerns. Therefore, the purpose ofthis study is to select an alternative friction material, which is eco-aware lightweight,cost effective, and non-toxic. This will be accomplished using Cambridge EngineeringSelector (CES) Edupack software, embedded within an Eco-Audit Tool. For verification, acomparative study using the Pugh method was also investigated. The results show thatKenaf, which is a commodity plant in Malaysia, is the most suitable alternative frictionmaterial that passes all of the design stages and consumes less energy, compared toasbestos and other potential materials.