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  • 10 - The Public Media Option

  • from Part V - The Role of Public Broadcasting
  • Edited by W. Lance Bennett, University of Washington, Steven Livingston, George Washington University, Washington DC
  • Book:
    The Disinformation Age
    Published online:
    06 October 2020
    Print publication:
    15 October 2020, pp 238-258
    • Chapter
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  • Summary

    Pickard makes the case for why a new public media system is necessary to confront thesystemic market failure plaguing American journalism. While underscoring normativefoundations, this chapter tries to address the “how did we get here?” and “what is to bedone?” questions currently facing US society. After contextualizing problems withmisinformation and the contemporary journalism crisis, the chapter assesses recent movestoward public investments in news media around the world as well as recent developmentsin the United States. The chapter explores various criteria for what this new public mediashould entail, and concludes with a discussion about the necessary policies for actualizingstructural alternatives to the overly commercialized American media system.