Given the historical nature of gender consciousness against the backdrop of the nation's social system transformations and the deficiencies related to physical and mental determinism commonly found in research on the performance of female gender roles, this study innovatively uses Butler's agency approach to examine gender consciousness. Women in China have experienced the female liberation movement of “equality between men and women” under the Chinese socialist regime as well as the movement of “women's return to the family” after the introduction of the market economy. The current study uses the agency approach to present the processes of post-1980s Chinese women when balancing their paid work, housework, and childcare roles and the contradictions therein as well as the ideologies they have adopted to resolve such contradictions. This study comprehensively examines the effect of conservative and non-conservative ideologies on the gender consciousness and behavior of women acting under their own agency. The findings, which are based on a comparison of the gender consciousness and behavior of various cohorts, yield the conclusion that post-1980s women expect non-conservative behavior in the future but choose conservative behaviors strategically. Such strategic behavioral choices deepen inner gender role-related conflicts.