Social media is resplendent with a creative blend of non-standardised graphical resources such as images, memes, digital stickers, avatars and GIFs that extend beyond the rigid parameters of Unicode emoji character encoding. This chapter explores how emoji interact with other kinds of visual resources beyond language in social media posts such as graphicons. The chapter aims to give the reader a sense of how a social semiotic intermodal approach furnishes a flexible toolkit for an analyst to explore emoji’s relations with other modes. It primarily analyses the meanings made through combinations of emoji, language and GIFs in tweets. The analysis reveals how graphicons such as GIFs and digital stickers often realise a salient ‘New’ of the posts wherein they occur, and thus foreground interpersonal meaning.

The chapter ’Multimeowdality’ looks at the interplay of textual and visual elements in social media and approaches multimodality in computer-mediated communication (CMC) and computer-mediated discourse (CMD). Digital discourse has evolved from text-only discourse to multimodal interactions involving text, audio, video, and graphics. The chapter shows the CMC modes and semiotic modes used in multimodal interaction. Based on examples from cat-related digital spaces, it applies the faceted classification tool and the CMDA tool to describe communication on the interactive multimodal platforms. The chapter describes the various visual elements, such as photos, videos, memes, meme-like photos, GIFs, emoticons, emoji, and stickers, and discusses their functions in discourse.