This article explores dominant entrepreneurship discourse and practice surrounding informal women home-based workers, and their relationship to goals of individual empowerment. We argue that conventional neoliberal entrepreneurship discourse conflates empowerment and performativity, linking the capacity of women to develop greater agency with their incorporation into an economic regime with predetermined roles, labelled ‘empowerment’. Applying a critical lens, we analyse the development discourse on entrepreneurship and economic performativity in these terms – looking to understand the characteristics of empowerment concerning home-based workers in Bangladesh working for a fair-trade organisation and a domestic garment supply chain. We argue that the conflation of empowerment and performativity serves the convenience of neoliberal ideology rather than the empowerment needs of those to whom such discourses are applied. To complement our critique, based on the empowerment literature, we develop a conceptual framework of empowerment and agency encompassing individual and collective agency, considering these in light of the relationship between performativity and social reproduction. Coupling a more nuanced understanding of empowerment to the critique of the entrepreneurial discourse, as applied to women home-based workers, provides a theoretical contribution to the empowerment and entrepreneurial discourse literature.

Disenchantment with traditional income-based measures of well-being has led to the search for alternative measures. Two major alternative measures of well-being come from subjective well-being research and the objective capability approach. The capability approach has been largely discussed in the context of development studies and economics and is mainly used within quantitative frameworks, but it also raises many questions that are worthy of discussion from a sociological perspective as well. This study opts for a qualitative approach to transpose capability approach in order to assess the well-being of female homeworkers in the football industry of Pakistan. The aim of this empirical research is to focus on the capabilities of homeworkers in accessing economic, individual, social and psychological aspects of well-being.