Chapter 7 examines both second-person pronouns and nominal terms of address (vocatives). In Middle English, the original singular and plural second-person pronouns came to distinguish differences between interlocutors, with the singular thou denoting lesser status/age power or increased solidarity, intimacy, or informality and the plural you denoting higher status/age/power or greater emotional distance or formality. In Early Modern English, the use of the pronouns for affective purposes was common, showing “retractability”. Loss of thou for various sociolinguistic reasons was complete by 1700, leaving English without an honorific form or a number distinction in the second person. Vocatives underwent less systematic change, but moved in the same general direction. The elaborate vocatives of Early Modern English, which delineated a person’s rank and status, were replaced by a more diffuse collection of vocatives, with preference increasingly given to first names, family names, “familiarizers,” and endearments, all of which served to increase rapport and create a sense of equality. They form part of the phenomenon of “camaraderie politeness” dominant in Present-day English.