This chapter deals with the implementation of corporate human rights responsibility. It introduces human rights due diligence (HRDD) as a legal standard and managerial process. It outlines the elements of a HRDD process, consisting of the identification of human rights impacts, responding to the impacts, tracking the responses, and reporting on their effectiveness. A number of specific tools are touched on, such as human rights policy commitments, human rights impact assessments, operational-level grievance mechanisms, and human rights measurement and performance indicators. The chapter also engages with the requirement of effective remediation of negative human rights impacts. Some common implementation challenges and criticisms of HRDD are discussed. In a final step, the chapter reflects on what else corporations ought to do beyond HRDD to truly organize for human rights. Particular attention is given to fostering rights-respecting business cultures. Topics addressed in this regard range from responsible leadership to value-based recruiting practices to the importance of incentives and remuneration.

Facebook has come under sustained criticism from human rights groups for its role in helping to spread hate speech that fueled the crisis. The platform’s policies prohibit incitement to violence and hate speech, as well as hate organizations and content that expresses support or praise for those groups or their members. These policies, however, were not well enforced during the crisis.8 The Burma Human Rights Network reported that official government Facebook pages used dehumanizing language in a campaign to “demonize” the Rohingya population, and “Facebook posts by nationalists have directed abuse towards journalists, NGO workers and Rohingya activists.”9 The military in Myanmar executed an extensive, systematic campaign involving hundreds of military personnel who used fake Facebook accounts to spread anti-Rohingya propaganda, flooding news and celebrity pages with incendiary comments and disinformation.10

In 1215, on a floodplain on the bank of the River Thames, King John of England met with a group of rebel barons to negotiate a peace treaty. The meeting at Runnymede, about halfway between the fortress of Windsor Castle and the camp of the rebels, became one of the most significant events of Western political history. After raising heavy taxes to fund an expensive and disastrous war in France, King John was deeply unpopular at home. He ruled with might and divine right; the king was above the law. He regularly used the justice system to suppress and imprison his political opponents and to extort more funds from his feudal lords. The peace charter promised an end to the arbitrary rule of the king, guaranteeing the liberties of feudal lords. The document became known as Magna Carta (the “great charter”), described by Lord Denning as “the greatest constitutional document of all times – the foundation of the freedom of the individual against the arbitrary authority of the despot.”1