This article examines the progress of the humanitarian initiative to reframe the nuclear weapons discourse internationally. The initiative seeks to shift debate away from theories of strategic stability and towards a focus on the impact of nuclear weapons themselves. This effort has now gathered significant support at an international level, and its implications are increasingly recognized by both nuclear-armed and non-nuclear-armed States. The initiative has been underpinned by the deliberate logic of humanitarian disarmament. A treaty banning nuclear weapons, around which momentum is gathering, would be an achievable, legally coherent and logical next step developing from the initiative.