The Chilean economic model has been widely studied both as a pioneering experiment in neoliberal policies and in regard to the growing social mobilisation against inequalities it has provoked. Insufficient attention has been paid, however, to the role of intellectuals in justifying and criticising the model. This article examines cultural battles over the economic model among the country's main columnists between 2010 and 2017, analysing debates as to the model's virtues and vices, achievements and failures. It shows how debate surrounding the model is highly reactive to current political events, yet occurs in somewhat of an elite bubble, centred on conceptual discussions and daily political events that tend to be dissociated from popular concerns.