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Adventures in Childhood connects modern intellectual property law and practice with a history of consumption. Structured in a loosely chronological order, the book begins with the creation of a children's literature market, a Christmas market, and moves through character merchandising, syndicated newspaper strips, film, television, and cross-industry relations, finishing in the 1970s, by which time professional identities and legal practices had stabilized. By focusing on the rise of child-targeted commercial activities, the book is able to reflect on how and why intellectual property rights became a defining feature of 20th century culture. Chapters trace the commercial empires that grew around Alice in Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse, Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic Roundabout and The Wombles to show how modern intellectual property merchandising was plagued with legal and moral questions that exposed the tension between exploitation and innocence.
This chapter considers the challenges of undertaking historical research into intellectual property law, from physical, intellectual and methodological challenges, through to challenges of reaching the right audience and conveying relevance. It provides a broad overview of the different kinds of intellectual property histories and legal histories being undertaken and seeks to encourage more students and scholars to engage in rigorous historical research that is based upon primary sources and attentive to the duties and responsibilities of the disciplines of both law and history.
As with any other post-Communist country, Albania’s legislation on intellectual property rights tries to keep pace with the country’s evolving social and economic needs. The first main IP law was enacted in 1999,1 nine years after the fall of Communism. Since then, the Albanian Parliament has been active in ratifying international agreements on intellectual property rights as well as establishing an effective system for their enforcement in conformity with EU and international standards.2 The desire to be part of an integrated international economic system and the ambition to gain membership in the European Union are undoubtedly important reasons for IP legislation. However, the intention of the Albanian legislator to recognize intellectual property protection for the fruits of human ingenuity is not a modern trend. It precedes the Communist system. Yet little is known about the functioning of the intellectual property regime in Albania. Although this may be due to Communist isolationism and the limited relevance of the Albanian market for the international IP system, this chapter will show that, in fact, intellectual property protection in Albania is significantly interrelated with the current international IP and trade system.
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