In many developing countries, high rates of deforestation and biodiversity loss make conservation efforts urgent. Improving existing land-use plans can be an option for enhancing biodiversity conservation. We showcase an approach to enhancing an existing forest land-use plan using widely available data and spatial tools, focusing on Argentina's Southern Yungas ecoregion. We mapped the distribution of wilderness areas and species and habitats of conservation concern, assessed their representation in the land-use plan and quantified potential changes in habitat availability and forest connectivity. Wilderness comprised 48% of the study area, and the highest concentrations of elements of conservation concern were in the north. In the current land-use plan, wilderness areas often occur in regions where logging and grazing are allowed, and a large proportion of the forest with the highest conservation value (43%) is under some level of human influence. Furthermore, we found that deforestation being legally allowed in the land-use plan could reduce forest connectivity and habitat availability substantially. We recommend updating the current land-use plan by considering human influence and elements of conservation concern. More broadly, we demonstrate that widely available spatial datasets and straightforward approaches can improve the usefulness of existing land-use plans so that they more fully incorporate conservation goals.

Local land-use planning procedures are increasingly recognized as potentially crucial to ensure off-reserve biodiversity protection. Mainstreaming systematic conservation planning maps in these decision-making procedures has been proposed as a mechanism to achieve this. However, research is lacking on how to convince officials and politicians to change their behaviour and include the maps in their decision-making. Social marketing is a tool commonly used to effect behaviour change in many sectors but its application in conservation is limited. In the formative research phase of a social marketing study we interviewed locally elected politicians in four coastal municipalities in South Africa. We found that conservation and environmental issues play virtually no role in their work; however, they do attribute value to the natural environment. Land-use planning procedures are considered important but dysfunctional and the role of conservation is perceived negatively in their municipalities. Their information-seeking behaviour is clearly localized. We present a marketing analysis of these results and argue for improving the attractiveness of the product: the maps should be more option- than veto-based and should identify locally relevant ecosystem services. Locally significant information should be provided at a time and location convenient for politicians. We conclude that engagement with councillors should be proactive, refer to land-use planning and services from ‘nature’ rather than ‘biodiversity’ and use terminology and information that is locally oriented and meaningful from the politician's perspective. The analysis highlights the usefulness of the marketing approach for conservation.

Conflict between people and elephants in Africa is widespread yet many solutions target the symptoms, rather than the underlying causes, of this conflict. To manage this conflict better the underlying causes of the problem need to be examined. Here we examine factors underlying spatial use by elephants and people along the Okavango Panhandle in Ngamiland, northern Botswana, to provide ways to address the causes of the conflict between elephants and people. We found that (1) elephant spatial use was a function of season, (2) spatial use did not differ between breeding herds and bull groups, (3) spatial use by elephants and people only overlapped significantly at night, during the dry season, (4) crop raiding by elephants was a function of season and social grouping, and (5) crop raiding by elephants had social and economic implications. Based on these results we suggest measures to manipulate elephant spatial use to reduce the causes of this conflict. We also reflect on present compensation measures for elephant crop damage and advocate that a more direct performance payment approach may benefit both the Botswana Government and local farmers.