In this article Alan Wheeler advocates for academic librarians to employ the principles of autoethnography and storytelling within their practice, as a tactic for student engagement. As a librarian and researcher operating within Higher Education (HE), Alan has always illustrated his practice with personal accounts of how to operate effectively as a student. Here, he proposes that librarians in academia embrace the autoethnographic principles of vulnerability, uncertainty and subjectivity to explore their position within HE, but also as a teaching tool.