Montreal became famous in socio-psychological and sociohnguistic circles half a century ago, when a group of researchers—Lambert, Hodgson, Gardner, and Fil-lenbaum — invented a new methodology to measure speech evaluations indirectly. They came up with an innovative technique, called matched guise, which allows researchers to access subjects’ reactions without asking for their opinions directly or doing extensive field work. In 2004, another matched guise study of the evaluational reactions of Montrealers added new aspects to the original methodological design in order to test some of its limits. The fundamental methodological difference was to include members of different language groups in a representative sample of the population of Montreal so that multivariate analysis could determine the extent to which belonging to a specific linguistic group could actually account for reactions to spoken language. This analysis reveals that some earlier interpretations should be realigned.

This study of bilingual competence, linguistic attitudes, and language choice among secondary students in Valencia explores the effects of linguistic normalization since the removal of Franco's repressive measures against the Valencian language variety. The introduction of Valencian into the educational system and other measures have substantially reversed the decline of levels of competence and expanded its domains of usage but have only marginally decreased the dominance of Castilian. A survey of attitudes toward Valencian, Catalan (Barcelona variety) and Castilian reveals two distinct groups of patterns. One ascribes status and integrative value chiefly to Castilian, the other to Valencian and Catalan. Identifying the students manifesting the variants of these patterns according to socio-demographic, ideological, and behavioral factors shows how the current political dynamic between progressive nationalist forces and anti-Catalanist, Castilian-speaking forces is reflected in ongoing attitudinal divergence.Research was supported in part by grants from the Natural Sciences and Engineering Research Council of Canada. Sankoff is a Fellow of the Canadian Institute for Advanced Research and holds the Canada Research Chair in Mathematical Genomics.