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This chapter gently sets the stage for the book, using accessible language and intuitive examples. It outlines the key insights in the book in simple terms, provides motivation for the issues addressed in subsequent chapters, and introduces relevant facts from everyday experience as well as academic background. Straightforward insights help to motivate and encourage the reader to consider using Cognitive Discourse Analysis in their own research, independent of previous experience in linguistic analysis. The short chapter ends by listing the main content for each of the book’s chapters, thus providing a first detailed and intuitive overview of the book’s overall scope.
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