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1 results

  • 6 - Saving Local News

  • Danny Hayes, George Washington University, Washington DC, Jennifer L. Lawless, University of Virginia
  • Book:
    News Hole
    Published online:
    08 September 2021
    Print publication:
    16 September 2021, pp 108-136

  • Summary

    This chapter lays out one route to reinvigorating local news, by increasing demand among younger and older Americans alike. Based on survey data and a series of experiments, we show that the simple acts of informing citizens of the importance of local government and reminding them of its relevance can go a long way toward increasing local news consumption. The newspaper industry of the twentieth century is a thing of the past, but growing consumer interest in local news – from both traditional outlets as well as emerging digital sources – can create incentives for news organizations to provide the coverage of local government that democracy needs.