The application of spatial voting theories to popular elections presupposes an electorate that chooses political representatives on the basis of their well-structured policy preferences. Behavioral researchers have long contended that parts of the electorate instead hold unstructured and inconsistent policy beliefs. This article proposes an extension to spatial voting theories to analyze the effect of varying consistency in policy preferences on electoral behavior. The model results in the expectation that voters with less consistent policy preferences will put less weight on policy distance when learning about candidates who should represent their political positions. The study tests this expectation for the 2008 US presidential election, and finds that for respondents with less consistent self-placements on the liberal–conservative scale, policy distance less strongly affects their voting decision. The results have implications for the quality of political representation, as certain parts of the electorate are expected to be less closely represented.
