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Nicholas Carnes continues the focus on media and information, examining how local newspapers cover incumbents and challengers. Some voters may value information about the pre-election employment history of candidates, for instance, if voters believe Congress would benefit from members with a range of socioeconomic classes and work experiences. What do the media actually say about employment histories? Carnes examines the coverage of 32thirty-two House incumbents and their challengers running for reelection in 2006 (or their most recent contested election), selected to oversample those with a working- class background prior to taking office. Content analysis reveals that occupational backgrounds rarely receive much coverage. The backgrounds of challengers are more newsworthy, but overall coverage of this aspect remains modest. Instead, coverage near elections focuses on incumbent party, issue positions, and performance in office. This lack of information about class background is arguably problematic for descriptive representation, particularly if it would shape voter choices were it more frequently provided.
With Chapter 6, the volume shifts its focus to the role of the media in creating an informational environment that affects voters’ ability to hold elected officials accountable. Opening Part II, Brandice Canes-Wrone and Michael Kistner exploit variation across districts and over time in the congruence between local newspaper markets and House members’ districts. Using this variation, the authors estimate the effect of media coverage on the link between candidate ideology and election outcomes. For incumbents, who have track records of roll- call voting in Congress, differences in coverage only modestly affect the relationship between incumbent ideology and election outcomes. For challengers, however, reduced coverage is associated with a substantial reduction in both the penalty for ideological extremity and the reward for ideological moderation. The authors also find, consistent with the decline of local media and the rise of the internet, that the effect of local newspaper congruence may have decreased over time. Overall, media coverage and information are important in accountability, but in surprisingly subtle ways.
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