In this note we examine the relationships between a subnormal shift, the measure its moment sequence generates, and those of a large family of weighted shifts associated with the original shift. We examine the effects on subnormality of adding a new weight or changing a weight. We also obtain formulas for evaluating point mass at the origin for the measure associated with the shift. In addition, we examine the relationship between the measure associated with a subnormal shift and those of a family of shifts substantially different from the original shift.
