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1 results

  • Awe Weakens the Desire for Money

  • Libin Jiang, Jun Yin, Dongmei Mei, Hong Zhu, Xinyue Zhou
  • Journal:
    Journal of Pacific Rim Psychology / Volume 12 / 2018
    Published online by Cambridge University Press:
    29 January 2018, e4
    Print publication:
    2018
    • Article
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      • Open access
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  • This research examined whether feeling awe weakens people's desire for money. Two experiments demonstrated that, as a self-transcendent emotion, awe decreased people's money desire. In Experiment 1, recalling a personal experience of awe makes people place less importance on money, compared with recalling an experience of happiness and recalling a neutral experience. In experiment 2, we examined different variants of awe, such as negative awe and non-nature awe. Viewing images that elicited awe, no matter what kind of awe, can induce people to put less effort into obtaining money. Process evidence suggested that awe's weakening of money desire was due to its power to make people transcend their mundane concerns. Our findings have implications for willingness to donate, price sensitivity, religious practices, and economic utilities.