This article sheds light on the significant yet nuanced roles of shame and guilt in influencing moral behaviour, a phenomenon that became particularly prominent during the COVID-19 pandemic with the community’s heightened desire to be seen as moral. These emotions are central to human interactions, and the question of how they are conveyed linguistically is a vast and important one. Our study contributes to this area by analysing the discourses around shame and guilt in English and Japanese online forums, focusing on the terms shame, guilt, haji (‘shame’) and zaiakukan (‘guilt’). We utilise a mix of corpus-based methods and natural language processing tools, including word embeddings, to examine the contexts of these emotion terms and identify semantically similar expressions. Our findings indicate both overlaps and distinct differences in the semantic landscapes of shame and guilt within and across the two languages, highlighting nuanced ways in which these emotions are expressed and distinguished. This investigation provides insights into the complex dynamics between emotion words and the internal states they denote, suggesting avenues for further research in this linguistically rich area.

The paper examines doctrinal and political reasons to explain why the Ancient Greek religion did not feature a distinct class of professional priests as suppliers of religious goods. Doctrinal reasons relate to worshiping a multitude of powerful anthropomorphic gods with flawed characters; absence of a founder of religion and of a scripture; lack of religious doctrine and of a code of moral behaviour and piety manifested as mass participation in rituals. These factors denied religious suppliers the opportunity to form a monopoly acting as an autonomous intermediary between humans and gods. Political reasons relate to the supremacy of the demos which watchfully guarded its decision-making powers and prevented other actors like a priestly interest group to challenge its authority.