Narrative transportation is the experience of becoming immersed in a story. Since Green and Brock (2000) introduced the idea that becoming transported into a story could lead to persuasion toward the story’s contents, a process known as narrative persuasion, numerous studies have explored the powerful effects stories can have on consumers. This chapter provides an overview of recent research related to stories, transportation, and persuasion, as well as a discussion of the pressing questions that remain.

I introduce readers to Raúl Grigera, to master narratives of race (Whiteness and Blackness) in Argentina, and to the hundreds of defamatory stories by which Raúl came to be known and remembered. I use this corpus to sketch the composite story of his life that the book goes on to debunk and rewrite: his supposedly unknowable or inexplicable origins, his early orphandom and wayward youth, his spurious fame as a buffoon of the city’s elite, his oft-anticipated decline and death. Engaging with literature in psychology, critical race studies, literary theory, and other fields to explore narrative’s singularly persuasive power, the introduction develops the concept of “racial stories” and makes the case for the urgency of crafting new, critical counter-stories. It goes on to explore the problem of Black celebrity in a White nation where that idea was almost a contradiction in terms. Finally, it considers my own role as one more narrator of Raúl’s tale – yet another racial storyteller – and provides an overview of the book’s arguments and structure.