This article discusses the ways in which the spread and the overwhelming popularity of Turkish television series in Southeastern Europe influence the change in perception of Turks and Turkey, as well as how the serials are transforming the image of the Balkans and the Ottoman legacy in Turkey. Television serials significantly contributed to the shifting popular image of the “other,” and initiated interactions unimaginable even a decade ago. These exchanges are both following and encouraging the breakdown of geohistorical boundaries that were set by the nationalist narratives in these regions at the turn of the 20th century, toward a more nuanced understanding of a shared past and a postnational future.
