Political debates are structured by underlying conflict dimensions, such as left-right and economic and cultural ideology, which form the basis for voter choice and party competition. However, we know little about how voters arrive at perceptions of parties' positions on these dimensions. We examine how the emphasis parties place on the different issues that make up a higher-level ideological dimension affects perceptions of their position on that dimension. Using two population-based survey experiments, we present respondents with either short or long statements that communicate the same issue stances. We then test whether the length of statements affects positional perceptions on the higher-level dimension. The empirical results show support for our hypotheses and imply that political parties – and the context in which they compete – can affect their perceived position even if underlying issue stances remain stable.

Numerous studies conclude that declining turnout is harmful for democracy. However, we uncover the arguably positive effect that political parties become more responsive to the median voter in the election after turnout has decreased. We assume that parties are vote seeking and show that moderate voters are responsible for changes in turnout, and we argue that declining turnout in an election sends a clear signal to political parties that there is an opportunity to mobilize disaffected voters in the following election by responding to changes in public opinion. We report the results of statistical analyses on data from thirteen democracies from 1977 to 2018 that provide evidence that declining voter turnout in one inter-election period is associated with increasing party responsiveness to public opinion in the following period. Our findings have important implications for our understanding of voter turnout, political representation, and parties' election strategies.