This article explores the embodied practices of anti-ageing among middle-aged and older Chinese women (damas) who engage in plaza dancing (guangchangwu) as a leisure activity in urban areas. Drawing upon data collected from three months of participant observation in three different plaza dance groups and 29 semi-structured interviews with older Chinese women, I first investigate my participants’ experiences of plaza dancing in terms of health-keeping and bodily maintenance. I then analyse their usage of cosmetic products at a time when the beauty economy is booming during the post-Mao era. These female plaza dancers’ bodily regulation and ‘beautification’ indicate not only older women's strategies and struggles in the face of the double standard of ageing, but also a change in the age hierarchy under the transforming socio-cultural landscape of urban China, which is generating new social norms.
