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Chapter 5 examines a key phenomenon in the field of cross-cultural pragmatics, namely, linguistic politeness and impoliteness. While politeness popularly describes ‘proper’ behaviour, as a technical term it encompasses all kinds of behaviour by means of which language users express that they take others’ feelings into account. Similarly, impoliteness not only refers to rude language but rather it covers all types of behaviour that are felt to cause offence. Politeness and impoliteness have been the most researched phenomena in the field, and in chapter 5 we provide a summary of those politeness- and impoliteness-related phenomena which are particularly relevant for cross-cultural pragmatic inquiries.
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