This article explores the reception of American popular visual culture in Ireland. The role Irish Americans played in the development of blackface is discussed, highlighting how blackface was used by the Irish to distance themselves from African Americans, thus helping their integration into (white) American society. Reception of blackface in Ireland is also explored. Consideration is then given to various technological visual media, notably large-scale panorama paintings, which offered American scenes of interest to Irish emigrants, and the cinema, which became so pervasive by the Great War that American cinema, especially, had eclipsed all other entertainments. The article then outlines the contributions made to Irish film by reverse migrants, who produced the first realist representations on film of Irish history and culture during 1910–14. The last section focuses on the ideological resistance by Catholics and nationalists alike to American cinema, which was deemed immoral and undermined the Catholic-nationalist project. This led in 1923 to the introduction of the first piece of media legislation in independent Ireland that severely restricted what could be shown in Irish cinemas. Notwithstanding this cultural protectionist measure, American cinema remained hugely popular in Ireland.

The chapter discusses The Hollow Crown, a two-season television series, produced by Sam Mendes and broadcast on BBC2 in 2012 and 2016, placed in the context of earlier adaptations of the history plays. It argues that the series exemplifies a number of the central controversies surrounding contemporary Shakespeare adaptation, including political agendas, screen and stage traditions of acting and textual interpretation, together with the changing awareness of the viewing public of Shakespeare as a (high or pop) cultural phenomenon. The series also illustrates diverse responses to a number of critical debates, from the representation of female, non-English or non-British voices and accents, colour-blind or colour-conscious casting, set against the demands of historical realism expected from the contemporary screen. In this way, it offers a perfect case study for the Shakespearean history play on British television in the twenty-first century.