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In the blossoming field of legal tech (LT)1 the majority of attention goes to the work of judges and advocates in the areas of dispute resolution, due diligence, and contract assessment.2 Far less consideration is given to what LT might contribute to consumer relations for businesses, which is also referred to as B2C relations.3 In this contribution, I would like to focus precisely on this area, as there are already developments underway that are legally relevant and may require legal intervention.
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