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  • 21 - Newspapers and the sale of books in the provinces

  • from III - SERIAL PUBLICATION AND THE TRADE
  • Edited by Michael F. Suarez, SJ, University of Virginia, Michael L. Turner, Bodleian Library, Oxford
  • Book:
    The Cambridge History of the Book in Britain
    Published online:
    28 September 2010
    Print publication:
    29 October 2009, pp 434-447

  • Summary

    The provincial newspaper trade was an entirely new development in the eighteenth century, enabled by the lapse of the Printing Acts in 1695. The London printing trade had made a good recovery after the Great Fire and plague in the 1660s and the capital was overcrowded with printers by the end of the century. Newspapers were a natural source of information for the book-buying public, but they were always part of a larger book-marketing strategy and it is useful to remember that the booksellers continued to attract their country readers' attention in other ways. The brief local news sections, the way other news was edited, and especially the advertising in provincial newspapers, were adjusted to local developments and interests. The successful weekly local paper became a distinctive part of the rhythm of country life, in a cycle of publication, delivery and reading that was repeated on a more intimate scale with informally shared subscriptions.