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In the case of the Dutch East India Company, the phase until about 1680 was basically one where the importance of the Indian trade was derived chiefly from its role in the Company's intra-Asian trade. It is noted that the Dutch East India Company was the first northern European corporate enterprise to establish factories in India. The process was started on the Coromandel coast with the establishment of a factory at Petapuli on the northern segment of the coast in 1606. This chapter considers the absence of coercion in the relationship between the Indian political authorities and the northern European trading companies. This was by and true for all Indian regions other than the Malabar coast until the rise to power of the English East India Company in Bengal. The rise of a number of port cities on both the east and the west coasts of India can be directly attributed to the commercial operations of the European trading companies.
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