This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

Responding to the developments of the past twenty years, Les Kirkup has thoroughly updated his popular book on experimental methods, while retaining the extensive coverage and practical advice from the first edition. Many topics from that edition remain, including keeping a record of work, how to deal with measurement uncertainties, understanding the statistical basis of data analysis and reporting the results of experiments. However, with new technologies influencing how experiments are devised, carried out, analyzed, presented and reported, this new edition reflects the digital changes which have taken place and the increased emphasis on the importance of communication skills in reporting results. Bringing together key elements of experimental methods into one coherent book, it is perfect for students seeking guidance with their experimental work, including how to acquire, analyse and present data. Exercises, worked examples and end-of-chapter problems are provided throughout the book to reinforce fundamental principles.