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The troubles of contemporary media require society-wide initiatives to detox the public sphere, which I call macro-resistance, and a fundamental change in how media ethics is done. In particular, media ethics must incorporate the public into the reformulation of the norms and practices of responsible media in a digital, global world.
Citizens need to take greater responsibility for the quality of the information circulating in their media system. It is no longer plausible to blame only mainstream professional journalists for biases, inaccuracies, and distortions, when almost everyone is both a consumer and a creator of media content on the Internet.
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