Seahorses Hippocampus spp. are commercially and culturally important to many communities. Although seahorses are widely used in traditional medicine, as curios and as aquarium fishes in Southeast Asia, documentation on the current nature and extent of culturally motivated seahorse uses in Malaysia is lacking. To examine how ethnicity and other socio-demographic drivers shape traditional medicinal use and underlying cultural beliefs involving seahorses, we administered a questionnaire-based survey during March 2021–April 2022 to members of the general public and fishers in Malaysia. Approximately one-fifth (21.0%) of respondents reported consuming seahorses (34.4% of these used seahorses for medicinal purposes, 55.2% for other non-medicinal uses and 10.4% for both types). Consumers of seahorses were from all ethnic groups except for Indigenous groups. In the general public group, medicinal use was more common amongst the Chinese respondents, whereas in the fisher group, other uses were more common amongst the Malay respondents. Amongst the threats facing seahorses, which include overfishing, habitat destruction, bycatch and ocean plastic pollution, only bycatch was perceived as a major threat by most of the general public and fisher respondents. The relatively low prevalence of reported seahorse use amongst Malaysians is an encouraging finding from a conservation perspective. However, the high proportion of non-medicinal uses indicates the need to focus on such other uses to ensure the sustainability of seahorse use in Malaysia.

In marine environments, charismatic or economically valued taxa have been used as flagships to garner local support or international funds for the establishment and management of marine protected areas (MPAs). Seahorses (Hippocampus spp.) are frequently used as flagship species to help engender support for the creation of small community-managed no-take MPAs in the central Philippines. It is thus vital to determine whether such MPAs actually have an effect on seahorse abundance, reproductive status and size. A survey of seahorses inside and immediately adjacent to eight MPAs, and in four distant unprotected fishing areas, showed these MPAs had no significant effect on seahorse densities; although densities in and near MPAs were higher than in the distant fished sites, seahorse densities did not change over time. Seahorse size did show a marginal reserve effect, with slightly larger seahorses being found inside MPAs as compared to the distant unprotected fishing areas, but, in general, MPAs had little impact on seahorse size. Although MPAs may eliminate local fishing pressure, they may not reduce other threats such as pollution or destructive fishing outside the reserves. Other recovery tools, such as ecosystem-based management, habitat restoration and limits on destructive fishing outside of MPAs, may be necessary to rebuild seahorse populations. The effects of MPAs depend on species, as well as conditions outside the reserve boundaries. MPA management objectives must thus be clearly and realistically articulated to the communities, especially if support for an MPA was derived at least partly to conserve a particular flagship species.

The curio trade in marine fishes has not previously been quantitatively analysed. As a contribution towards understanding the scale and conservation impact of such trade we summarize import and export data from the United States Fish and Wildlife Service for 1997–2001. At least 32 fish species were involved in the USA's international trade in curios, of which 24 were included on the 2004 IUCN Red List of Threatened Species, with categorizations ranging from Endangered to Data Deficient. The USA apparently imported an annual total of approximately one million fish and 360 tonnes of fish parts, worth more than USD 1.7 million, although total volume declined over the 5 years of data. Fish curios imported to the USA reportedly came primarily from Taiwan and the Philippines, with 95% of curios obtained from wild populations. The three marine fish groups most traded for curios were sharks, seahorses and porcupinefishes. The value per individual fish fluctuated across years, with a considerable increase in the value of dried seahorses from 1997 to 2001. The trade probably adds to conservation concerns for at least some species.