This paper describes the creation of a tool named Shame Cues, a card deck consisting of 64 cards describing sociocultural concepts related to shame. The tool arose as an experiment to articulate an entanglement of diverse shame discourses into something relevant for designers. Building on the experience of using Shame Cues, the paper discusses how Shame Cues can support exploring the role of shame as given implicitly, through cultural manifestations, and in a practical sense, and how such an investigative lens can inform designers with more critical perspectives.

Self-conscious emotions are a distinct category of emotional responses that are rooted in social contexts. Previous findings suggest that negative self-conscious emotions might be elicited by a specific social factor, that is, symbolic intergroup threat. The present study tested the hypothesis that this is true, with three experiments conducted in the Chinese-context. In particular, the Mandarin words for shame (羞愧), guilt (内疚) and loss of face (丢脸) were examined. Symbolic threats were manipulated in all three experiments, with participants randomly divided into a symbolic threat condition and a control condition in each experiment. As expected, participants in the symbolic threat condition always reported more negative self-conscious emotions compared to participants in the control condition. These results suggest that symbolic intergroup threat can lead to self-conscious emotions as well as basic emotions, as was demonstrated by previous research.

The study’s aim was to analyze if some specific types of action generate higher levels of moral pride. Three variables were analyzed: whether the actions involved going against the group majority, whether they involved a personal cost of a different kind and whether they were the result of a prior intention. Participants were 160 adolescents aged between 14 and 16. Sixteen scenarios were designed (two for each combination of the three variables) in which someone needed help. Half of the participants were presented with 8 of these scenarios, and half with the other 8. In each scenario, participants were asked to state what they would feel and do and how much pride they would feel if they helped. Curiously enough, both prosocial behaviors which involved going against the majority, F(1, 140) = 60.36, p = .001, η2 = .301 and those which involved a personal cost of a different kind, F(1, 140) = 10.17, p = .002, η2 = .068 generated less moral pride.