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1 results

  • Chapter 22 - Personalisation of Higher Education

  • from Part V - Certification and Diplomas
  • Edited by Andreas Kaplan
  • Book:
    Digital Transformation and Disruption of Higher Education
    Published online:
    09 June 2022
    Print publication:
    23 June 2022, pp 289-300

  • Summary

    This chapter aims to present the connection between the digital transformation of Higher Education Institutions (HEI) and personalization in relations to students throughout their life-cycle from prospectus to graduation. Personalized communication, the adoption of emerging technologies to support along with personalized learning, are the new focus in many HEI strategies. Digital technologies offer opportunities that facilitate blended, online, and mobile learning. Nonetheless, the implementation of real data-driven personalization is still at its initial stage, therefore relatively little attention is paid to the impact of personalization on the awarding of academic degrees, the value of diplomas and certificates. This chapter presents personalization at various stages of the student's life cycle, from the initial recruitment and on-boarding through the time of acquiring knowledge and qualifications to ideas related to lifelong learning and “student for life”. The opportunities and challenges that personalization creates for the certification process in higher education were also considered.