Prior to wide adoption, a product must find social approval, which is especially true for near-body products as they are considered part of the human body. Based on a theoretical foundation, this study aims to provide an overview of methods to assess natural behaviour towards users of visible near-body products in uncontrolled environments, i.e. in the wild. Approaching the matter from a product design perspective, this article is primarily intended for designers of near-body products who wish to gain insights into the social behaviour of people towards users wearing their design proposals.